Recently, the focus of international trade has shifted from a national to a sub-national level, with better availability of finer-grained data and new interdisciplinary research. In particular, the « global city » has become a key topic in international trade due to their superior economic performance. Their superiority can be explained by 1) a well-developed infrastructure attracts many different people and companies to concentrate in a dense area, and 2) the global connectivity of world cities gives access to more opportunities and knowledge outside the metropolitan area. These two factors are very closely linked. World-class companies and talented people in the metro area
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The Triple Bottom Line (TBL) concept emphasizes that business success should not be measured solely by financial performance. It includes social and environmental impacts alongside profit. Additionally, dynamic capabilities help firms adapt to rapid environmental changes and enhance sustainability performance. Previous studies have shown that TBL initiatives can also improve sustainability performance. However, no research has investigated how dynamic abilities and TBL initiatives jointly impact B2B firms’ sustainability performance in the post-COVID-19 period. This study aims to examine the implications of dynamic capabilities on TBL performance, particularly from a B2B marketing perspective. By developing and validating a conceptual research model, it contributes to the literature related to dynamic capability view, TBL, and sustainability.
CHAUDHURI Ranjan - EMLV |
- Recherche
- Développement Durable et RSE, Marketing, Vente et Communication, Série Spécial Covid