Recently, the focus of the international business has been shifted from a country-level to a sub-national level, with the better availability of more fine-grained data and new interdisciplinary research. Especially, “global city” has become a key topic in international business due to their superior economic performance. Their superior can be explained by 1) well-developed infrastructure attracts many different people and firms to be concentrated in a dense area, and 2) global connectivity of the global cities provides access to more opportunities and knowledge outside the metropolitan area. These two factors are very closely related. World-class firms and talented people in the metropolitan area provide more chances to be connected, both within a city and across different cities across co
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The Triple Bottom Line (TBL) concept emphasizes that business success should not be measured solely by financial performance. It includes social and environmental impacts alongside profit. Additionally, dynamic capabilities help firms adapt to rapid environmental changes and enhance sustainability performance. Previous studies have shown that TBL initiatives can also improve sustainability performance. However, no research has investigated how dynamic abilities and TBL initiatives jointly impact B2B firms’ sustainability performance in the post-COVID-19 period. This study aims to examine the implications of dynamic capabilities on TBL performance, particularly from a B2B marketing perspective. By developing and validating a conceptual research model, it contributes to the literature related to dynamic capability view, TBL, and sustainability.
CHAUDHURI Ranjan - EMLV |
- Research
- Covid Special Series, Marketing, Sales and Communication, Sustainable Development and CSR