Home » Videos » What is nudge marketing?

What is nudge marketing?

Management Dictionary
Health Sector Management, Marketing, Sales and Communication, Public Management

0 views

Nudge marketing is an approach that gently encourages behavioral change, without coercion and at minimal cost. Methodologically, it requires identifying the barriers to adopting the desired behavior, and then leveraging the cognitive biases to guide individuals toward the “right” choices. It enjoys widespread success but also raises ethical controversies.

Thaler R. and Sunstein K. (2022), Nudge, 2nd edition (“ultimate edition”), Paris, Vuibert.

Gallopel-Morvan K. and Crié D. (2023), Social Marketing and Nudges: How to Change Behaviors in Healthcare?, Caen, EMS Publishing; FNEGE label; EFMD-FNEGE prize for best collective research work in management.

Singler E. (2015), Nudge Marketing: How to Effectively Change Behaviors, Paris, Pearson.

Links & resources

Keywords

behavioral economics, behavioral science, consumer behavior, nudging, Public Policy, Social marketing

Author(s)

LAPORTE Marie-Eve

Associate Professor

FNEGE

Institution(s)

Video(s) of the same institution(s)

Patient-centered care puts the patient at the center. It is the healthcare equivalent of customer-centered care. It leads to greater transparency in information and increased participation of patients and their families, in line with patient empowerment. It is also a way to reduce healthcare costs for governments....

02:25

What is patient orientation?

LAPORTE Marie-Eve - FNEGE

Management Dictionary

Working capital, also known as working capital requirement, is a central concept for financial analysis and management. It measures the financing needs of a company generated by its day-to-day operations; in other words, the cash the company needs to run its operations on a daily basis....

02:17

What is working capital requirement (WCR)?

CABY Jérôme - IAE Paris

Management Dictionary

Tobacco, alcohol, food processing, or agriculture… Many economic activities are subject to lobbying by groups, also known as interest groups or pressure groups. Often criticized for their lack of transparency, these interest groups play a significant role in the life of entire sectors of the economy. Their influence is measured...

01:46

What is lobbying?

PETON Hélène - IAE-Gustave-Eiffel

Management Dictionary

Videos of the same thematic(s)

The brand manager manages and develops the reputation of one or more brands across all physical and online media. Their scope of action is therefore multichannel, utilizing all monitoring tools and online reputation management techniques, including social media. They ensure brand consistency with the company's overall strategy. The proliferation of...

02:43

What is a brand manager?

AUBRUN Frédéric - INSEEC-U

Management Dictionary

Nudge marketing is an approach that gently encourages behavioral change, without coercion and at minimal cost. Methodologically, it requires identifying the barriers to adopting the desired behavior, and then leveraging the cognitive biases to guide individuals toward the "right" choices. It enjoys widespread success but also raises ethical controversies. Thaler...

02:51

What is nudge marketing?

LAPORTE Marie-Eve - FNEGE

Management Dictionary

Patient-centered care puts the patient at the center. It is the healthcare equivalent of customer-centered care. It leads to greater transparency in information and increased participation of patients and their families, in line with patient empowerment. It is also a way to reduce healthcare costs for governments....

02:25

What is patient orientation?

LAPORTE Marie-Eve - FNEGE

Management Dictionary

Health Sector Management

Marketing, Sales and Communication

Public Management

Subscribe to FNEGE MEDIAS channel

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.