Videos

07:26

Less marketing for a better world !

Marketing seems to be slow to fully recognize its role, place and responsibility in changes in climate, biodiversity and resources. This reluctance can be attributed, at least in part, to the implicit assumptions of sustainable marketing, which tend to minimize the scale of the paradigm shifts needed to remain hopeful of a habitable planet. Consequently, the dominant approaches to “sustainable marketing” find it difficult to question the fundamental principles and ideological foundations of the market system. This is why we are calling for radical changes in marketing research in order to envisage a truly sustainable future. We are therefore formulating a program based on five proposals with the aim of inviting profound transformations in the discipline.

ARNOULD Eric - FNEGE |

Research
Marketing, Sales and Communication, Sustainable Development and CSR

04:22

Towards Net Zero Emissions

Corporate venture capital (CVC) plays a pivotal role in driving innovation. Our study offers compelling evidence that integrating sustainability into CVC strategies benefits not only the environment but also enhances long-term financial performance. Through CVC programs, corporate parents innovate by creating and executing new business models, leveraging both incremental and radical innovation. The concept of “innovation compensation” serves as a catalyst for encouraging corporations to adopt ecologically sustainable practices.

SHUWAIKH Fatima - EMLV |

Research
Sustainable Development and CSR

03:45

How image quality and style of reviews impact purchase behavior in social commerce?

Image quality and type of review framing significantly influence purchase intentions on social commerce platforms. High-quality images and personal experience-based reviews enhance mental imagery vividness, leading to increased cognitive and affective social presence.

VAZQUEZ Erik Ernesto - EMLV |

Research
Digital Transformation, Innovation Management, Marketing, Sales and Communication

04:05

Algorithmic trading, what if it is just an illusion?

We experimentally investigate whether and how the potential presence of algorithmic trading (AT) in human-only asset markets can influence humans’ price forecasts, trading activities and price dynamics. Two trading strategies commonly employed by high-frequency traders, spoofing (SP) - associated with market manipulation - and market making (MM) - seen as liquidity provision – are considered.

JACOB-LEAL Sandrine - FNEGE |

Research
Corporate and Market Finance

03:48

Emerging Economies and the Race for Environmental Responsibility

This research explores Corporate Environmental Responsibility (CER) in emerging economies, focusing on Peru and Chile. Climate change is reshaping businesses, but these economies face unique challenges. The study used fuzzy-set qualitative comparative analysis to examine 500+ companies and their motivation to invest in CER.

RUBINOS Cathy - EM Normandie |

Research
Digital Transformation, International Management, Strategic Management, Sustainable Development and CSR

03:22

Supply Chain Endurance: The Key to Sustainable Resilience

The increasing impacts of climate change and extreme weather events have amplified the importance of supply chain resilience. This study focuses on creating a framework to strengthen supply chain endurance and contribute to ongoing discussions around resilience. A mixed-method approach is adopted, starting with qualitative research to identify key components of endurance, followed by an empirical analysis of its connection to supply chain and community resilience. The results underline the role of adaptive leadership, transparency, flexibility, collaboration, redundancy, and preparedness in enhancing endurance. This research highlights the critical need to develop these capabilities to support sustainable resilience for businesses and broader communities.

BAG Surajit - Excelia Business School |

Research
Logistics and Supply Chain

03:41

What is offsetting?

Offsetting means offsetting assets and liabilities and only reporting the net values in the financial statements. Whether offsetting should be allowed remains the largest difference between US and international accounting standards. Banning offsetting will have a significant impact on the financial statements, especially the banks. Hence, US banks stay firmly opposed to restricting offsetting in accounting due to great negative impact on the banks capital ratios.

ZHANG John - AUDENCIA |

Management Dictionary
Accounting and editing

04:03

The walking dead: Are Zombie firms environmentally and socially responsible? A global perspective

This study examines the association between zombie firms and their environmental and social performance. Using a global dataset of listed firms from 49 countries between 2002 and 2019, we find that zombie firms perform poorly on environmental and social responsibility fronts. This finding supports the argument that zombie firms are characterized by consistent losses and that their existence is risky without external support. Zombie firms, while struggling for survival, may not be able to undertake environmental and social activities that require huge investments, thus falling behind other firms. Further analysis highlights that eco-innovation, the presence of a sustainability committee, and industry nature (i.e., heavily polluting industries) mitigate the negative impact of firms’ zombie status on their environmental and social performance. Moreover, a zombie firm’s engagement in environmental and social activities improves its financial performance. Our main findings are robust to a battery of estimation techniques, alternative proxies, selection bias, and endogeneity issues.

MASHWANI Asad Iqbal - EDC Business School |

Research
Corporate and Market Finance, Sustainable Development and CSR

05:10

Lego Serious Play to promote cohesion in the classroom

A game to foster class cohesion? That's exactly what Nick Ware, director of the Master's in Arts and Culture Management and lecturer at BSB, implemented. Indeed, communication among international students is not always easy, especially at the beginning of a program. Lego Serious Play is a method that, through the use of Lego bricks, encourages non-verbal and metaphorical expression while creating a shared language. It ensures the involvement of every participant, including the more introverted ones. This approach has proven effective in facilitating interaction among students from different linguistic and cultural backgrounds and in strengthening class cohesion.

WARE Nick - Burgundy School of Business |

Pedagogical Experiences
International Management, Organizational behavior, Pedagogy of Management

03:06

Menopause in Organizations : Education for All

Drawing from women's testimonials in The Guardian and from contributions of feminist writers, Virginia Woolf, Julia Kristeva, and Margaret Mead, we start a conversation on the positive and energizing aspects of menopause in the workplace. We propose a social interpretation of menopause that challenges a pervasive perspective of medical decline: A theorization of “the dialectic of zest,” as inspired by the writings of Margaret Mead. By problematizing the experiences of women going through this transition in the workplace, we reveal how well-intentioned awareness campaigns can lead to further stigmatization. We thus encourage organizations to not only favor an approach of “education for all” but also extend their social imaginaries beyond medicalized perspectives and coping views.

QUENTAL Camilla - EM Normandie |

Trends
Human Resources Management, Management of Social and Solidarity Organizations, Strategic Management

02:53

Industry 4.0 and the Quest for Sustainability in Supply Chains

Sustainability is increasingly vital for companies, addressing regulations, customer expectations, cost, and efficiency. Industry 4.0 introduces powerful tools like Internet of Things (IoT), Artificial Intelligence (AI), Blockchain, and Big Data Analytics, which enable real-time data sharing, automation, and greater traceability across supply chains. However, successful implementation requires strategic integration: companies must set clear objectives, map processes, and align with partners to form a unified digital network. This approach fosters transparency and real-time collaboration, which can reduce waste and optimize resource use, ultimately driving sustainable growth and improving customer satisfaction.

SRHIR Saoussane - EM Normandie |

Trends
Logistics and Supply Chain

02:33

What is Supply Chain 4.0- Definition?

Traditional supply chains are linear and slow, lacking real-time data sharing. Supply Chain 4.0, powered by Industry 4.0 technologies like AI, IoT, Blockchain, Big Data, and Autonomous robots, transforms these networks by integrating real-time communication among people, machines, and processes. This boosts efficiency through automation and advanced analytics, enabling accurate demand forecasting, cost reduction, and waste minimization. It also provides real-time visibility, allowing companies to track shipments and materials instantly.

SRHIR Saoussane - EM Normandie |

Interview
Logistics and Supply Chain

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