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What is a brand manager?

Management Dictionary
Higher Management Education, Management of Social and Solidarity Organizations, Marketing, Sales and Communication, Pedagogy of Management

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The brand manager manages and develops the reputation of one or more brands across all physical and online media. Their scope of action is therefore multichannel, utilizing all monitoring tools and online reputation management techniques, including social media. They ensure brand consistency with the company’s overall strategy. The proliferation of social networks and digital platforms has prompted brand managers to be even more vigilant about how brand identity is conveyed through content.

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Keywords

brand awareness, brand content, brand identity, Brand Manager, community manager, content manager, online reputation

Author(s)

AUBRUN Frédéric

Enseignant-chercheur

INSEEC-U

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