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What is patient orientation?

Management Dictionary
Health Sector Management, Marketing, Sales and Communication

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Patient-centered care puts the patient at the center. It is the healthcare equivalent of customer-centered care. It leads to greater transparency in information and increased participation of patients and their families, in line with patient empowerment. It is also a way to reduce healthcare costs for governments.

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Keywords

customer centricity, customer focus, Health, marketing, patient focus, patient-centered care

Author(s)

LAPORTE Marie-Eve

Associate Professor

FNEGE

Institution(s)

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Health Sector Management

Marketing, Sales and Communication

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