Based on institutional theory and the dynamic capability view, this study delves into the relationship between a firm’s climate change adaptation (CCA) capability and its performance, with a focus on the mediating influence of business-to-business (B2B) marketing capability. The study poses two main research questions: RQ1: What role do institutional pressures play in fostering CCA capability among B2B firms in both developed and developing countries? RQ2: How does the CCA capability of B2B firms impact their performance? To validate the theoretical model developed, data is collected through surveys conducted in a developed country (Australia) and a developing country (South Africa). The study holds significance on two fronts: (a) being among the first to examine the influence of institutional pressures on CCA capability development, and (b) uncovering the mediating role of marketing capability in enhancing B2B firm performance through CCA capability. The study’s novel contribution lies in identifying pivotal elements for driving exceptional B2B firm performance amidst climate change, while employing institutional theory and the dynamic capability view to elucidate underlying mechanisms.
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We disaggregate the notion of ‘politics of internationalization’ through identification of a set of distinct dimensions in which politics affect firm internationalization.
We find that EMNE strategies are becoming more entangled with those of governments, political parties, lobbyists, and other formal and informal institutions. In emerging economies, the state often plays a relatively active role in the economy, and EMNE strategies are more conditioned by politics, policies, and non-market considerations.
We argue that the ability to leverage politics is becoming more important for the competitive advantage of EMNEs, and firms are increasingly engaging in political activities through nonmarket strategies.
PANIBRATOV Andrei - EMLV |
- Recherche
- Gouvernance