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The role of trust-building in online recycling platforms

  • Recherche
  • Développement Durable et RSE, Logistique et Supply Chain

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With growing environmental awareness and increasing demand for valuable resources, waste recycling has become a major concern. This study examines the profit of recyclers and platforms by taking into account the level of trust in the reverse logistics system, considering the following scenarios: an online recycling platform builds trust or not, in centralized and decentralized models. The results show that building trust can effectively generate more revenue for the online recycling platform system with increased demand if the cost of building trust is relatively low. The revenue-sharing contract is more profitable than the cost-sharing contract, but fails to achieve optimization in the integrated setting. We propose a new decision-making tool for optimal strategies under different decision-making models.

https://fnege-medias.fr/fnege-video/nouvelles-vibrations/
https://fnege-medias.fr/fnege-video/a-la-rencontre-des-fantomes-organisationnels-qui-hantent-les-entreprises/
https://fnege-medias.fr/fnege-video/le-chercheur-face-a-ses-donnees-dobservation-un-eclairage-ricoeurien-par-les-mimesis-et-la-mise-en-recit/

Mots clés
  • confiance, Coût de transaction, Opérations durables, Plateforme en ligne, recyclage des déchets, système de logistique inverse

Auteur.e(s)

YUAN Zhe
Enseignant-Chercheur
EMLV

Institution(s)

Vidéos de la même institution

05:21

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  • Recherche
  • Développement Durable et RSE, Marketing, Vente et Communication, Série Spécial Covid
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Synergies of Institutional Theory and Dynamic Capability View in Firm Performance: Exploring Climate Change Adaptation and B2B Marketing Capabilities

Based on institutional theory and the dynamic capability view, this study delves into the relationship between a firm's climate change adaptation (CCA) capability and its performance, with a focus on the mediating influence of business-to-business (B2B) marketing capability. The study poses two main research questions: RQ1: What role do institutional pressures play in fostering CCA capability among B2B firms in both developed and developing countries? RQ2: How does the CCA capability of B2B firms impact their performance? To validate the theoretical model developed, data is collected through surveys conducted in a developed country (Australia) and a developing country (South Africa). The study holds significance on two fronts: (a) being among the first to examine the influence of institutional pressures on CCA capability development, and (b) uncovering the mediating role of marketing capability in enhancing B2B firm performance through CCA capability. The study's novel contribution lies in identifying pivotal elements for driving exceptional B2B firm performance amidst climate change, while employing institutional theory and the dynamic capability view to elucidate underlying mechanisms.
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  • Recherche
  • Logistique et Supply Chain, Management Stratégique, Marketing, Vente et Communication
06:06

International Business under Sanctions

The paper explores how sanctions affect international business (IB) and how firms respond to sanctions. We propose that firms’ reactions to sanctions can be analyzed through the lenses of leading IB theories, including institutions-based view and resource-based view. We argue that IB scholars can go beyond existing approaches to explain how firms act when facing sanctions. Moreover, we suggest that studies of firms facing sanctions help to reassess some of the assumptions underlying the prevailing theoretical explanations. We contribute with systematic view on strategy options that international and domestic firms may implement when faced with sanctions.
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  • Recherche
  • Gouvernance, Management international
03:09

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JOULLIÉ Jean-Étienne - EMLV |
  • Recherche
  • Enseignement supérieur de Management, Gestion des Ressources Humaines

Vidéos de la même thématique

  • 00:05:21

Triple Bottom Line Performance in Post Covid B2B Marketing

The Triple Bottom Line (TBL) concept emphasizes that business success should not be measured solely by financial performance. It includes social and environmental impacts alongside profit. Additionally, dynamic capabilities help firms adapt to rapid environmental changes and enhance sustainability performance. Previous studies have shown that TBL initiatives can also improve sustainability performance. However, no research has investigated how dynamic abilities and TBL initiatives jointly impact B2B firms’ sustainability performance in the post-COVID-19 period. This study aims to examine the implications of dynamic capabilities on TBL performance, particularly from a B2B marketing perspective. By developing and validating a conceptual research model, it contributes to the literature related to dynamic capability view, TBL, and sustainability.
CHAUDHURI Ranjan - EMLV |
  • Recherche
  • Développement Durable et RSE, Marketing, Vente et Communication, Série Spécial Covid
  • 00:04:24

Synergies of Institutional Theory and Dynamic Capability View in Firm Performance: Exploring Climate Change Adaptation and B2B Marketing Capabilities

Based on institutional theory and the dynamic capability view, this study delves into the relationship between a firm’s climate change adaptation (CCA) capability and its performance, with a focus on the mediating influence of business-to-business (B2B) marketing capability. The study poses two main research questions: RQ1: What role do institutional pressures play in fostering CCA capability among B2B firms in both developed and developing countries? RQ2: How does the CCA capability of B2B firms impact their performance? To validate the theoretical model developed, data is collected through surveys conducted in a developed country (Australia) and a developing country (South Africa). The study holds significance on two fronts: (a) being among the first to examine the influence of institutional pressures on CCA capability development, and (b) uncovering the mediating role of marketing capability in enhancing B2B firm performance through CCA capability. The study’s novel contribution lies in identifying pivotal elements for driving exceptional B2B firm performance amidst climate change, while employing institutional theory and the dynamic capability view to elucidate underlying mechanisms.
BAG Surajit - EMLV |
  • Recherche
  • Logistique et Supply Chain, Management Stratégique, Marketing, Vente et Communication
  • 00:04:01

Supply Chain Management : Vite, une féminisation !

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RUEL Salomée - Excelia Business School |
  • Tendances
  • Développement Durable et RSE, Gestion des Ressources Humaines, Logistique et Supply Chain
  • 00:03:40

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PANJETA Alvin - IAE Paris-Est |
  • Dico du Management
  • Développement Durable et RSE, Management public, Théorie des Organisations
Développement Durable et RSE
Logistique et Supply Chain

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