Kseniya’s research interests evolve around social issues related to technology (mostly digital media), such as transparency, structuring of work, and occupational dynamics. She teachers Research methods in MBA and International Business programs. Kseniya holds a PHD from HEC Paris, as well as a Master degree in International Journalism from BSU and an MSc in Visual and Cultural Studies from EHU International. Before joining EMLV, she has worked as a postdoctoral fellow at Grenoble Ecole de Management, exploring the connection of digital media and ritual infrastructure and teaching Organisation

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Drawing on Foucauldian techniques of the self, this study explores how individuals re-envision wellness practices outside traditional organizational contexts during extreme events. Based on a thematic analysis of 7,234 comments posted on the YouTube channel Yoga with Adriene in 2020, this study unveils a technology-mediated self-care practice, which we conceptualize as somametamnemata. Our findings illustrate three aspects of somametamnemata related to yoga, a form of bodywork: caring for oneself by practicing yoga online; caring for oneself and others by sharing yoga in written comments; and caring for oneself and others by responding to shared verbalizations of yoga. By locating the potential of individual well-being within malaise, we move "corporate well-being" beyond organizational boundaries.
NAVAZHYLAVA Kseniya - EMLV |
- Recherche
- Gestion des Ressources Humaines, Série Spécial Covid, Transformation Digitale