Kseniya’s research interests evolve around social issues related to technology (mostly digital media), such as transparency, structuring of work, and occupational dynamics. She teachers Research methods in MBA and International Business programs. Kseniya holds a PHD from HEC Paris, as well as a Master degree in International Journalism from BSU and an MSc in Visual and Cultural Studies from EHU International. Before joining EMLV, she has worked as a postdoctoral fellow at Grenoble Ecole de Management, exploring the connection of digital media and ritual infrastructure and teaching Organisation
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Drawing on the Foucauldian technologies of the self, this study explores how individuals re-envision practices of wellbeing outside of traditional organizational contexts during extreme events. Based on a thematic analysis of 7,234 comments posted on the Yoga with Adriene YouTube channel in 2020, this study unpacks a technologically mediated practice of self-care, which we conceptualize as somametamnemata. Our findings illustrate three entangled aspects of somametamnemata relating to yoga, a form of bodywork: Caring about self through practicing yoga online; caring about self and others through sharing about yoga in written comments; and caring about self and others through responding to shared verbalizations of yoga. By situating the potentiality of individual wellbeing within ill-being, we shift debates and discussions of “corporate wellness” beyond organizational boundaries.
NAVAZHYLAVA Kseniya - EMLV |
- Research
- Covid Special Series, Digital Transformation, Human Resources Management