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Experiences of self-care through Youtube yoga videos in times of crisis

Research
Human Resources Management, Covid Special Series, Digital Transformation

354 views

Drawing on the Foucauldian technologies of the self, this study explores how individuals re-envision practices of wellbeing outside of traditional organizational contexts during extreme events. Based on a thematic analysis of 7,234 comments posted on the Yoga with Adriene YouTube channel in 2020, this study unpacks a technologically mediated practice of self-care, which we conceptualize as somametamnemata. Our findings illustrate three entangled aspects of somametamnemata relating to yoga, a form of bodywork: Caring about self through practicing yoga online; caring about self and others through sharing about yoga in written comments; and caring about self and others through responding to shared verbalizations of yoga. By situating the potentiality of individual wellbeing within ill-being, we shift debates and discussions of “corporate wellness” beyond organizational boundaries.

Links & resources

https://journals.sagepub.com/doi/abs/10.1177/13505084221145543
https://www.devinci.fr/enseignant-chercheur/kseniya-navazhylava/

Keywords

qualitative, well-being

Author(s)

NAVAZHYLAVA Kseniya

Teacher-Researcher

EMLV

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