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What is “impression management” ?

Management Dictionary
Human Resources Management, Organizational Theory

1171 vues

What is it ?

A conscious or subconscious process, in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction
• Self-promotion
• Corporate image

Who cares ?

• Individuals in social interactions
• Recruiters and job seekers
• Companies

How to attain ?

Individual self-presentation tactics :
• Using personal stories
• Overcoming obstacles
• Conforming to opinions
• Providing justifications
• Self-promotion

Corporate tactics :
• Rectuitment ads
• Annual reports

Links & resources

Keywords

conformity, corporate image, favourable impression, macchiavelianism, self-presentation, self-promotion

Author(s)

NAVAZHYLAVA Kseniya
Teacher-Researcher
EMLV

Institution(s)

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