The Chair in Digital Business uses cutting-edge methodologies to study the implications and consequences of emerging technologies such as robotics, artificial intelligence, participatory innovation platforms and other digital technologies, on the future of the workplace. The research activities of the chair are conducted by experts in their fields, in cooperation with business leaders and in fact, are relevant, both in practice and academically.
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Perceived product value describes consumers' overall assessment of a product. It takes into account the extent to which a product meets a consumer's needs and expectations. It takes into account the extent to which a product meets a consumer's needs and expectations. The perceived value of a product can be seen as a trade-off between quality and price. However, more nuanced definitions take into account the complex nature of perceived product value, and refer to its dimensions: emotional (feelings generated), social (improved social self-image), quality/performance (quality and performance expectations) and price/value for money (product utility and cost).
OSBURG Victoria-Sophie - MONTPELLIER Business School |
- Dico du Management
- Marketing, Vente et Communication