Frustration is a very common negative emotional experience at work in a customer environment that can arise in a variety of circumstances, usually present when our goals are blocked, we have some degree of uncertainty about the causes of the problem, we think this situation is unfair, and we can’t control things. What happens once we feel frustrated is that we can either « let it go » or persevere, and what we do in terms of taking action can depend on both personal and environmental factors.
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Sustainability depends less on consumer choices and more on how supply chains are structured. Research on Brazil’s beef sector shows that, despite the BRSL initiative to improve sustainability, results fell short. Four types of distance geographical, organizational, cultural, and relational hindered collaboration. These gaps created communication problems and weakened trust among stakeholders. Real progress requires external mediators, such as governments or NGOs, to reconnect the entire supply chain.
- Recherche
- Logistique et Supply Chain
