L’importance du Big Data Analytics, de l’intelligence artificielle, et de l’apprentissage automatique a été au premier plan de la recherche dans le domaine du management des opérations et de la supply chain. Il existe une abondante littérature sur l’adoption des technologies émergentes, au sein de laquelle a peu été pris en compte le rôle de l’orientation entrepreneuriale.

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Perceived product value describes consumers' overall assessment of a product. It takes into account the extent to which a product meets a consumer's needs and expectations. It takes into account the extent to which a product meets a consumer's needs and expectations. The perceived value of a product can be seen as a trade-off between quality and price. However, more nuanced definitions take into account the complex nature of perceived product value, and refer to its dimensions: emotional (feelings generated), social (improved social self-image), quality/performance (quality and performance expectations) and price/value for money (product utility and cost).
OSBURG Victoria-Sophie - MONTPELLIER Business School |
- Dico du Management
- Marketing, Vente et Communication