The term « Femvertising » refers to advertising that uses pro-feminine talents, messages and images to encourage and support women and girls. It’s an effective approach that enables brands to create a positive emotional connection with their consumers by sublimating a sense of pride and inspiration conducive to deeper engagement and brand loyalty. When brands use pro-feminine messages for profit without a genuine commitment to gender equality and body inclusion, femvertising runs the risk of being perceived as a form of opportunism. This lack of authenticity in advertising can lead to « femwashing ».
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Technical analysis involves studying historical price movements and trading volumes to predict future trends in financial assets. It relies on charts and technical indicators and does not consider the intrinsic value of a company.
SALLOUM Charbel - EM Normandie |
- Dico du Management
- Finance d’Entreprise et Finance de Marché