Based on an analysis of brands with intense ethnic digital self-presentation, this qualitative study introduces a notion of brand identity work. Four contributions are made: theorizing brand identity work as an identity-building process that involves brand construction and brand presentation; unpacking the tensions between brand construction and brand presentation specific to ethnic marketing; suggesting a dynamic vision of authenticity; and uncovering presentation strategies that address these conflicts. We find that behind the tensions between brand construction and brand presentation lies a brand preoccupation with authenticity.
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Robotic warehouses have transformed logistics, prioritizing speed and efficiency. However, traditional static priority systems often leave low-priority customers facing excessive delays, raising concerns about fairness. This research, based on Invia, a robotic warehouse company, proposes a dynamic priority allocation model to balance efficiency and fairness. By adjusting order priorities over time, this approach ensures that both high-priority and long-waiting low-priority orders receive timely fulfillment. Through stochastic modeling and simulations, we demonstrate that dynamic prioritization reduces delays compared to static and first-come, first-served (FCFS) models. Case studies in e-commerce and healthcare logistics illustrate the broader impact of fairness in automation. As industries increasingly rely on AI-driven decision-making, the balance between efficiency and equity becomes critical. This research challenges the assumption that robotic warehouses should optimize for speed alone and advocates for a future where fairness plays a central role in automated commerce.
- Recherche
- Logistique et Supply Chain, Transformation Digitale
