Est-ce que cette situation vous est familière ? Dans certaines entreprises, les salariés connaissent leurs objectifs de l’année… mais quand on leur demande quelles orientations à long terme poursuivent leur entreprise ou quelles valeurs elle défend, ils n’en ont aucune idée. Ces entreprises-là sont en danger… Elles n’ont pas su communiquer et fédérer leurs parties prenantes autour d’une vision stratégique à long terme et autour d’une « mission » ou « raison d’être ».
03:52
Antony, together with his colleagues from NEOMA, presents research conducted with the University of Bristol on how international companies choose countries for sourcing. The concept of "country risk," once focused on economic conditions and political stability, now includes three major sociopolitical factors: populism, which creates regulatory uncertainty; state fragility, which affects suppliers’ ability to deliver; and checks and balances, which can limit but not always prevent political drift.
The study, covering 1,300 U.S. companies and their suppliers in 90 countries, shows that these factors directly influence sourcing decisions. Examples like Samsung and H&M illustrate this shift toward countries perceived as more stable. In conclusion, companies must strengthen their geopolitical monitoring to anticipate risks and secure their supply chains.
- Recherche
- Logistique et Supply Chain
