I tweet therefore I am. How journalists construct liminal identities online.

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We all construct identities according to situations. Our study examines identity construction in liminal contexts, taking the case of daily press journalists on Twitter. It shows that journalists play with their identities, creating a personality at the intersection of their professional and personal identities. Thus, identity construction in a liminal context can be enjoyable as long as it is voluntary and autonomous.

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03:47
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03:46
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YU Nadia-Yin - NEOMA Business School |
02:26
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GOUDEY Alain - NEOMA Business School |
04:02
15ème Prix académique de la recherche en management – Prix Syntec Conseil 2024 Professionals tend to strongly resist breaking from their professions’ core cultural tenets and it is unclear how some may voluntarily break from deeply ingrained views. Through our study of French anesthesiologists who practice hypnosis, we aim to better understand this little-explored phenomenon. Adopting hypnosis, a technique that many anesthesiologists consider subjective, contradicted a core tenet of their profession: the need to only use techniques validated by rigorous scientific-based research. Drawing on interviews and observations, we analyze how these anesthesiologists were able to change their views and reinvent their work. We find that turning inward to oneself (focusing on their own direct experiences of clients) and turning outward to clients (relying on relations with clients) played critical roles in anesthesiologists’ ability to shift their views and adopt hypnosis. Through this process, these anesthesiologists embarked on a voluntary internal transformation, or reboot, whereby they profoundly reassessed their work, onboarded people in adjacent professions to accept their own reinvention, and countered isolation from their peers.
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