This study applies a novel topic modeling method to map the thematic content of initial coin offerings (ICO) white papers in order to analyze their informational value for investors. Using a phrase-based topic modeling algorithm, we empirically determine and quantify 30 topics in a large collection of 5,210 ICO white papers between 2015 and 2021. We find that the algorithm produces a semantically meaningful set of topics, which significantly improves the model’s performance in identifying successful projects. The most relevant topics concern the technical features of the ICO.
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The Triple Bottom Line (TBL) concept emphasizes that business success should not be measured solely by financial performance. It includes social and environmental impacts alongside profit. Additionally, dynamic capabilities help firms adapt to rapid environmental changes and enhance sustainability performance. Previous studies have shown that TBL initiatives can also improve sustainability performance. However, no research has investigated how dynamic abilities and TBL initiatives jointly impact B2B firms’ sustainability performance in the post-COVID-19 period. This study aims to examine the implications of dynamic capabilities on TBL performance, particularly from a B2B marketing perspective. By developing and validating a conceptual research model, it contributes to the literature related to dynamic capability view, TBL, and sustainability.
CHAUDHURI Ranjan - EMLV |
- Recherche
- Développement Durable et RSE, Marketing, Vente et Communication, Série Spécial Covid