Shame is an emotional experience that occurs when you fail to live up to the expectations of others and are left with a negative self-image that makes you appear inferior or weak in the eyes of others. Shame doesn’t just occur when we perform an action in front of others, but can also occur when someone in our group acts in a way that makes us look bad. Shame can arise from individual or collective actions.

03:52
Antony, together with his colleagues from NEOMA, presents research conducted with the University of Bristol on how international companies choose countries for sourcing. The concept of "country risk," once focused on economic conditions and political stability, now includes three major sociopolitical factors: populism, which creates regulatory uncertainty; state fragility, which affects suppliers’ ability to deliver; and checks and balances, which can limit but not always prevent political drift.
The study, covering 1,300 U.S. companies and their suppliers in 90 countries, shows that these factors directly influence sourcing decisions. Examples like Samsung and H&M illustrate this shift toward countries perceived as more stable. In conclusion, companies must strengthen their geopolitical monitoring to anticipate risks and secure their supply chains.
PAULRAJ Antony - NEOMA Business School |
- Recherche
- Logistique et Supply Chain