Shame is an emotional experience that arises when you fail to meet expectations from others and you are left with a negative self-image that makes you perceive that you are looking inferior or weak in the eyes of others. Shame may not only arise when it is you who makes an action in front of others, but it may also arise when someone from our group makes an action that makes you believe and think that you are left with a bad image. Shame may arrive for individual or collective actions. Once you feel ashamed, there are two main actions you may take: you may simply run away and avoid people who were with you during the situation or you could also face what was happening and try to make up for what happened to the others. What you do with that shame determines your impact at work.

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Our research investigates how management interventions can facilitate user adaptation to new information technology across implementation stages and usage contexts. Drawing on the Coping Model of User Adaptation, we propose a 2×2 coping framework, showing that tailored interventions—such as training, user participation, feedback handling, and change fairness—differently shape users’ beliefs (perceived usefulness and ease of use) and coping mechanisms. Empirical studies in both mandatory (police officers) and voluntary (university students) settings confirm that communal coping dominates in mandatory contexts while individual coping prevails in voluntary ones. Pre-implementation beliefs strongly influence post-implementation perceptions, and deep usage significantly enhances user performance and satisfaction. The study offers theoretical insights into adaptive processes and practical guidance for managers aiming to improve IT implementation success.
YU Nadia-Yin - NEOMA Business School |
- Research
- Digital Transformation, Information Systems, Management of Social and Solidarity Organizations