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What is deep electronic word of mouth (eWOM)?

Management Dictionary
Marketing, Sales and Communication

1,2K views

“Deep” Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.

Links & resources

https://doi.org/10.1108/ITP-06-2022-0439

Keywords

Bouche-à-oréille électronique, Deep eWOM, Digital marketing, eWOM, Marketing digital

Author(s)

ZAMAN Mustafeed

Associate Professor of Digital Marketing

EM-Normandie

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Marketing, Sales and Communication

Marketing, Sales and Communication

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