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What is Deep Electronic Word of Mouth (eWOM) ?

  • Management Dictionary
  • Marketing, Sales and Communication

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“Deep” Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.

https://doi.org/10.1108/ITP-06-2022-0439

Keywords
  • Bouche-à-oréille électronique, Deep eWOM, Digital marketing, eWOM, Marketing digital

Author(s)

ZAMAN Mustafeed
Associate Professor of Digital Marketing
EM Normandie

Institution(s)

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