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ZAMAN Mustafeed

Associate Professor of Digital Marketing

Mustafeed Zaman is Associate Professor in Digital Marketing and joined EM Normandie in 2019. He holds a PhD in Management Sciences from IAE, University of Perpignan (France), obtained in 2018. His thesis focuses on digital change management in tourism SMEs. His research focuses on emerging technologies in the service sector, particularly in tourism and hospitality.

Videos of this author

Virtual influencers are 100% Computer Generated Influencers created by AI and 3D artists. These virtual influences can model, sing, and even interact with fans—without ever existing in real life. Despite the risks of virtual influencers (e.g., lack of authenticity, ethical and transparency concerns, etc.), they represent enormous opportunities for brands....

03:57

What is a Virtual Influencer?

ZAMAN Mustafeed - EM-Normandie

Management Dictionary

“Deep” Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers....

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What is deep electronic word of mouth (eWOM)?

ZAMAN Mustafeed - EM-Normandie

Management Dictionary

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