Mustafeed Zaman is Associate Professor in Digital Marketing and joined EM Normandie in 2019. He holds a PhD in Management Sciences from IAE, University of Perpignan (France), obtained in 2018. His thesis focuses on digital change management in tourism SMEs. His research focuses on emerging technologies in the service sector, particularly in tourism and hospitality.
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“Deep” Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.
- Management Dictionary
- Marketing, Sales and Communication
