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What is a Virtual Influencer?

  • Management Dictionary
  • Marketing, Sales and Communication, Digital Transformation
1,3K views

Virtual influencers are 100% Computer Generated Influencers created by AI and 3D artists. These virtual influences can model, sing, and even interact with fans—without ever existing in real life. Despite the risks of virtual influencers (e.g., lack of authenticity, ethical and transparency concerns, etc.), they represent enormous opportunities for brands.

Keywords
  • AI Influencer, Digital marketing, Influencer Marketing, Social Media Marketing, Virtual Influencer

Author(s)

ZAMAN Mustafeed

Associate Professor of Digital Marketing

EM-Normandie

Institution(s)

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  • Management Dictionary
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  • Management Dictionary
Marketing, Sales and Communication
Digital Transformation

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