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00:00

L’expérience du MOOC Creative Box

Creativity is a skill that is increasingly sought after by recruiters.
SADIK-ROZSNYAI Orsolya - ESSCA |
  • Pedagogical Experiences
  • Marketing, Sales and Communication, Pedagogy of Management
00:00

What is “Demarketing”?

Made up of the word "marketing" and the prefix "de" which gives a word the opposite meaning, the term demarketing was first used in 1971 by Kotler and Levy. It refers to the strategy, adopted by a public or private organization, of discouraging purchases from certain segments or all consumers, either temporarily or permanently. For a company, demarketing occurs when the chosen marketing strategy does not maximize demand, even though there are alternative strategies geared towards growth.
BERTRANDIAS Laurent - Toulouse Business School |
ELGAAIED-GAMBIER Leila - Toulouse Business School |
  • Management Dictionary
  • Marketing, Sales and Communication, Sustainable Development and CSR
00:00

Are we preparing a good society based on artificial intelligence?

Artificial intelligence (AI) could be one of the most disruptive technologies of the 21st century. Indeed, it has significant transformative potential for all aspects of society. Preparing for an AI-driven "good society" has become a hot topic, with both the public and the scientific community increasingly interested in the principles, policies, and ethical frameworks necessary for society.
FOSSO WAMBA Samuel - Toulouse Business School |
  • Research
  • Information Systems, Management and Big Data
00:00

What is the entrepreneurial ecosystem ?

The entrepreneurial ecosystem is defined as a set of interconnected actors, institutions and processes that interact to strengthen entrepreneurship within the local environment. This notion represents the different groupings of actors (public or private, institutions and companies, universities) and factors that define the environment in which the actors evolve in constant interaction.
THEODORAKI Christina - FNEGE |
  • Management Dictionary
  • Entrepreneurship, Prospective
00:00

Adjusting to telework: what points to watch out for?

We conducted a survey of 1,574 employees in France between April 1 and May 10, in collaboration with Gaelle Cachat Rosset and Tania Saba of the University of Montreal, and Josianne Marsan of Laval University. We sought to understand the factors most likely to influence adjustment to telework, which could be translated as feeling productive in terms of quality and satisfaction with the telework experience, in this highly pressured context.
CARILLO Kévin - Toulouse Business School |
KLARSFELD Alain - Toulouse Business School |
  • Research
  • Human Resources Management, Information Systems, Strategic Management
00:00

A strategic approach to the entrepreneurial ecosystem

Over the past 15 years, the concept of ecosystems has gained interest with an acceleration of initiatives to create effective and sustainable entrepreneurial ecosystems. However, the success of the ecosystem has prompted a multiplication of actors and questions about their effectiveness and contribution.
THEODORAKI Christina - FNEGE |
  • Research
  • Entrepreneurship, Strategic Management
00:00

Let it be,, a strategy for better management?

This study aims to evaluate the cost of agent self-routing in a service system with inbound and outbound clients. Agents control routing decisions. As a result, they decide whether to serve an incoming or outgoing customer, or to remain idle. The system manager seeks to provide an appropriate trade-off between the agents' choice to serve inbound and outbound customers by encouraging their actions through linear payments.
LEGROS Benjamin - EM Normandie |
  • Research
  • Logistics and Supply Chain
00:00

Luxury brands and art directors: from collaboration to confrontation

Instagram has become the preferred social network for luxury brands, which are actively developing their events. Among the many strategies for presence on this network is the promotion of content and accounts of art directors (AD). However, some of them develop their own strategies that blur the expression of the positioning of the luxury brands they work for.
MERCANTI-GUERIN Maria - IAE Paris |
  • Research
  • Marketing, Sales and Communication, Strategic Management
00:00

E-learning, MOOC and digital transformation, a feedback from the Gendarmerie Nationale

The Gendarmerie Nationale implements many face-to-face training courses for its officers. The Covid-19 crisis was the trigger for a transformation and the digitalization of training courses. Today, thousands of officers will be trained simultaneously within the framework of an innovative course in a completely online format, bringing together the greatest French-speaking experts in Economic Intelligence.
DUGOIN Christine - IAE Paris |
MONIN Manuel - FNEGE |
RICHET Jean-Loup - FNEGE |
  • Pedagogical Experiences
  • Digital Transformation, Information Systems, Organizational Theory, Pedagogy of Management, Public Management
00:00

Ecosystem of rebound entrepreneurs: the tool that helps you see more clearly

Every year, France has between 50,000 and 60,000 business failures and hundreds of thousands of entrepreneurs in difficulty. One of the main issues to be resolved is the need to change the French culture's attitude towards business failure, which is often seen as a sign of infamy in our country. However, instead of being stigmatized, VSE owners need financial, legal, strategic and human support.
CUSIN Julien - IAE Bordeaux |
  • Trends
  • Covid Special Series, Entrepreneurship
00:00

The challenges of involving older patients in the care relationship

This article proposes a development of the Service Dominant Logic (SDL) in the case of service relationships with vulnerable populations on the basis of a qualitative study conducted in a geriatric service. This study reveals, on the one hand, care practices governed by representations of the "deficient" elderly patient, and on the other hand, care practices irrigated by representations of the "capable" elderly patient.
AMINE Abdelmajid - FNEGE |
BONNEMAIZON Audrey - IAE Gustave Eiffel |
JOSION-PORTAL Margaret - IAE Gustave Eiffel |
  • Research
  • Health Sector Management, Marketing, Sales and Communication, Public Management
00:00

Qu’est ce que la conduite du changement ?

The management word described here is: Change Management
AUTISSIER David - IAE Gustave Eiffel |
  • Management Dictionary
  • Organizational Theory, Pedagogy of Management