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  • 4:36

Structurer l’offre d’éducation en entrepreneuriat en fonction des profils des étudiants

The pedagogy and pre-coaching of entrepreneurship must be adapted according to the students' profiles. Research has a role to play in helping stakeholders to make the right pedagogical choices.
BOISSIN Jean-Pierre - PEPITE France |
  • Trends
  • Entrepreneurship
  • 00:03:20

[Série – Face à la crise Covid-19] Mieux comprendre l’appel à la peur utilisé pour faire face à la pandémie du Covid-19

A video that presents our article published in The Conversation in mid-March 2020 and that aims to provide an interesting deciphering of a situation of fear appeal, that of the management of the coronavirus health crisis, using behavioral sciences.
GAVARD-PERRET Marie-Laure - Grenoble IAE |
MAILLARD-WILHELM Marie-Claire - Grenoble IAE |
  • Trends
  • Health Sector Management, Marketing, Sales and Communication
  • 00:09:45

Chaire Management et Santé au travail

Created in 2013, the MANSAT Chair in Occupational Health aims to bring together a group of researchers and teachers with professionals looking to share their difficulties, but also the resources they have developed.
ABORD DE CHATILLON Emmanuel - Grenoble IAE |
  • Interview
  • Health Sector Management, Human Resources Management, Organizational Theory
  • 00:04:19

Les pôles de compétitivité, des formes organisationnelles aptes à innover en gestion des RH ?

In many countries in the world territoral clusters foster open innovation ; in France, the ‘poles of competitiveness’ have been playing this role since 2005, by collaborative projects able to induce innovation, business and employment.
DEFELIX Christian - Grenoble IAE |
  • Research
  • Human Resources Management, Organizational Theory, Strategic Management
  • 00:03:57

The effect of the number of ingredients on packaging evaluation and product choice

This research examines how the number of ingredients depicted on packaging in addition to the picture of the whole product impacts its efficacy depending on consumers’ motivation (hunger), opportunity (via cognitive load), and ability (via need for cognition – NFC) to process information. Three studies find that, under high cognitive load, packages depicting many ingredients induce more mental taste imagery, heighten purchase intention, and improve taste evaluations.
CAPELLI Sonia - iaelyon School of Management |
  • Research
  • Marketing, Sales and Communication, Public Management
  • 00:03:34

Crowdsourcing créatif : Compétences et dynamique d’apprentissage dans la génération d’idées

Due to the heterogeneous nature of the crowd in online crowdsourcing, one key question discussed by academics and practitionersiswhether participants are skilledenough to makevaluable contributions...
STEILS Nadia - IAE Lille |
  • Research
  • Marketing, Sales and Communication
  • 00:04:30

Les compétences de demain : Management et Gestion des Affaires

In homage to Thierry GARROT, AUNEGe and the FNEGE publish a prospective repository of "Management & Business Management" skills. Proposed in the form of an interactive ebook, it is directed by Aline SCOUARNEC, Professor at the IAE - University of Caen Normandy. This reference tool is the result of a research process implemented for more than two years by the AUNEGE-FNEGE collective in the context of the development of a guidance platform for so-called management professions - MAP: Mon Avenir Pro
SCOUARNEC Aline - AUNEGE |
  • Trends
  • International Management, Strategic Management
  • 00:05:14

Le rôle des UNT dans la transformation numérique

In this video, Thierry Garrot, President of AUNEGE, discusses the role of UNT (Aunege) in the digital transformation of management education and research institutions.
GARROT Thierry - AUNEGE |
  • Trends
  • Information Systems, Strategic Management
  • 00:05:37

Créer des événements pour dynamiser cours et réunions

In this video, we look at online quizzes and what they can do for us from an educational point of view. Kahoot! QuizzYourSelf, Wooclap, we have many solutions at our disposal but we don't always know what to do with them.
AVERSENG Céline - AUNEGE |
  • Pedagogical Experiences
  • Information Systems
  • 00:05:03

Crowdsourcing urbain: sélection des parties prenantes et flux de connaissances dynamiques

Urban crowdsourcing is a new form of open innovation that aims to develop smart cities. Using a qualitative approach with experts involved in the Casablanca Smart City project, this research contributes by studying complex, multi-actor ecosystems...
STEILS Nadia - IAE Lille |
  • Research
  • Marketing, Sales and Communication
  • 00:04:09

Et pourquoi pas recourir à l’évaluation par les pairs en pédagogie ?

Peer evaluation, a device well known to teacher-researchers, can be applied in education for the evaluation of work: learners correct learners. Although the idea may seem absurd, it actually offers many advantages, notably reinforcing pedagogical eff
FOURNIER Christophe - AUNEGE |
  • Pedagogical Experiences
  • Marketing, Sales and Communication
  • 00:05:39

Governance tastes good? Inform consumers in the agri-food sector

This article deals with the advisability of cooperatives to communicate their status to consumers.
CAPELLI Sonia - iaelyon School of Management |
  • Research
  • Marketing, Sales and Communication