FNEGE MEDIAS
FNEGE MEDIAS
What is product value perceptions?
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What is product value perceptions?

Perceived product value describes consumers’ overall assessment of a product. It considers the extent to which a product meets the needs and expectations of a consumer. Product value perceptions can be understood as a trade-off between quality and price. However, more nuanced definitions consider the complex nature of perceived product value and refer to its dimensions, i.e., emotional (generated feelings), social (enhancement of social self-concept), quality/performance (quality and performance expectations) and price/value for money (product utility and product costs). Perceived product values explain consumer choices and behavior; thus, they help marketing professionals determine the best strategies for marketing and positioning their products.

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How do wealth managers understand and comply with the social norms embedded in banks’ codes of conduct (CoC), and how do they cope with ethical dilemmas? To answer these and related questions, we conduct a nonincentivized online survey with wealth management employees of the Swiss legal entity of a large multinational bank. We used situational judgment questions to estimate the comprehension and the level of expected adherence to the CoC principles.
LOMBARD Ewa - MONTPELLIER Business School |
In this video, Wael Rouatbi presents his article entitled “The role of multiple large shareholders in the choice of debt source”, co-authored with Sabri Boubaker and Walid Saffar, and published in Financial Management in 2017. Using a large sample of French listed companies, this study shows that companies with multiple controlling shareholders tend to resort to bank debt financing.
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Medias of the same thematics

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KHELLADI Insaf - EMLV |
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