How do wealth managers understand and comply with the social norms embedded in banks’ codes of conduct (CoC), and how do they cope with ethical dilemmas? To answer these and related questions, we conduct a nonincentivized online survey with wealth management employees of the Swiss legal entity of a large multinational bank. We used situational judgment questions to estimate the comprehension and the level of expected adherence to the CoC principles. We show that framing questions under the label of “Financial Security” increased response accuracy and that employees’ honesty helped guide their decision-making toward integrity in ethical dilemmas.
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Perceived product value describes consumers’ overall assessment of a product. It
considers the extent to which a product meets the needs and expectations of a consumer. Product value perceptions can be understood as a trade-off between quality and price.
OSBURG Victoria-Sophie - MONTPELLIER Business School |
- Management Dictionary
- Marketing, Sales and Communication