Developing intercultural competences through internationalization at a distance

Pedagogical Experiences
Higher Management Education, International Management, Pedagogy of Management

1054 view(s)

The development of intercultural competences is based on an experiential approach that puts the learner in direct interaction with other cultures. However, it is not always feasible to offer immersion in a foreign culture to all students. This video presents a pedagogical experience that enables experiential learning of intercultural competences at a distance. Throughout a semester, students engage in a series of interpersonal and impersonal interactions with a foreign culture, based on which they develop an analysis of that culture and a reflection on their learning. This experience, carried out over two years, strengthened students’ interest in interacting with foreign cultures and the four pillars of intercultural competences.

Links and resources

Keywords

experiential learning, intentional learning, Intercultural skills, remote internationalization

Author(s)

GHANTOUS Nabil
Professor of management
EM Normandie

Institution(s)

Medias of the same institution

03:16

What is Deep Electronic Word of Mouth (eWOM) ?

“Deep” Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.

ZAMAN Mustafeed - EM Normandie |

Management Dictionary
Marketing, Sales and Communication

02:19

What is Fintech?

Fintech, a contraction of "finance" and "technology," refers to companies that use technology to offer innovative financial services that are often more accessible or less expensive than traditional banks. Decentralized finance (DeFi) is a suite of financial services that are not controlled by a central authority. It uses blockchain technology to create financial applications that operate without intermediaries such as banks, financial institutions, or governments.

SALLOUM Charbel - EM Normandie |

Management Dictionary
Corporate and Market Finance

02:59

What is femvertising?

Femvertising is a term for advertising that utilizes pro-female talent, messaging, and imagery to empower and uplift women and girls. It is a successful approach for brands to create a positive emotional connection with their consumers through a sense of pride and inspiration that drives deeper engagement and brand loyalty. When brands use pro-female messages for profit without a genuine commitment to gender equality and body inclusivity, femvertising risks being perceived as a form of opportunism. This lack of authenticity in advertising can lead to femwashing.

BAYARASSOU Oula - EM Normandie |

Management Dictionary
Marketing, Sales and Communication

04:11

How much can you hate a brand?

Brand Hate encompasses a variety of negative emotions towards a brand, such as anger, disgust, contempt, and disappointment. It is often rooted in ideological incompatibility, which refers to a conflict between a brand's values and those of the consumer, as well as negative experiences and corporate misconduct. In addition, symbolic or image incongruence can contribute to brand hate, particularly when there's a mismatch between the typical image of a brand and the consumer's self-image. In response to these feelings of brand hate, consumers typically adopt one of two coping strategies: avoidance, similar to a flight response, or revenge, similar to a fight response.

BAYARASSOU Oula - EM Normandie |

Trends-en
Marketing, Sales and Communication

Medias of the same thematics

What the Experiences of Young Doctors in Management Tell Us

We consider the doctoral thesis as a tool to develop skills and expand the expertise of doctoral students. We identify two fundamental roles related to the thesis, namely that of emancipator and that of utilitarian, which are perceived as being in tension and competition. Textual analysis of the chapters also revealed the importance of the thesis implementation environment in promoting the development of skills and the action capacities of doctoral students.

CLOAREC Julien - FNEGE |

GAILLARD Hugo - FNEGE |

Research
Higher Management Education, Pedagogy of Management

Higher Management Education

International Management

Pedagogy of Management