Building on construal level theory and psychological distance (PD), this paper considers the impact of erotic ads; the factors of sex and moral attentiveness are also examined. Two experiments delve into different PD types, evoking variant construal levels (CLs) while promoting a different product across different levels of erotic intensity in the ad. Findings show that as the PD or CL decreases, reactions become more unfavorable, regardless of the ad’s level of erotic intensity. Also, reactions vary depending on sex and moral attentiveness; women and individuals with high moral attentiveness levels express stronger objections.
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Today, the talk of the impact of business schools is everywhere, it has become a central issue for each and every school because stakeholders,
and in particular accreditation bodies attach great importance to it.
BSIS is a global approach to the impact of business schools, both from a quantitative and a qualitative perspective, through 7 distinct dimensions.
The book "BSIS, a decade of impact", shows how business schools have implemented impact measurement.
More information : www.fnege.org/programmes-dimpact
KALIKA Michel - iaelyon School of Management |
- Trends-en
- Higher Management Education