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03:46
Building on construal level theory and psychological distance (PD), this paper considers the impact of erotic ads; the factors of sex and moral attentiveness are also examined. Two experiments delve into different PD types, evoking variant construal levels (CLs) while promoting a different product across different levels of erotic intensity in the ad. Findings show that as the PD or CL decreases, reactions become more unfavorable, regardless of the ad’s level of erotic intensity. Also, reactions vary depending on sex and moral attentiveness; women and individuals with high moral attentiveness levels express stronger objections.
THEODORAKIS Ioannis - OMNES Education |
03:40
L’orientation-marché (OM) est une stratégie définissable par l'influence de la structure du marché et/ou du comportement des acteurs du marché dans une direction qui renforce l'avantage concurrentiel (AC) d’une entreprise. Cet article a pour objectif d'identifier : (1) les principaux résultats de l’OM au niveau de l'entreprise et du marché, (2) les mécanismes de médiation entre ces résultats, et (3) l'influence des capacités d'innovation radicale (IR) et incrémentale (II) des produits sur l’OM. Adoptant une méthode de recherche mixte fondée sur trois études, les résultats suggèrent que : (a) les résultats de la stratégie OM au niveau de l'entreprise portent sur la performance financière (PF) et la performance du client, la réputation de l'organisation (RO) et l'AC durable ; (b) la IR et II
THEODORAKIS Ioannis - OMNES Education |
03:47
Focused on the Greek economic crisis, one of the toughest and the most prolonged ones on a global scale, the present research centers on both anthropocentric and business-centric factors that helped SMEs survive, thus, providing a valuable survival manual. Grounded in quantitative research the paper includes two studies. 250 SMEs were included in the first study while 189 of them that survived, participated in the second study.
THEODORAKIS Ioannis - OMNES Education |
03:34
Building on market-orientation theory, this research centers on the market-driving strategy and the key attributes that top and middle-level management should have in order to facilitate and perform such a strategy. Findings from an exploratory study including in-depth interviews with 27 experts, seven academicians and 20 experienced practitioners working in market-driving companies across an array of sectors, show that there is a number of common as well as unique attributes that each one of these two managerial groups should have so as to perform a market-driving strategy. Given that this is the first research to explore personnel attributes as a key antecedent of the application of a market-driving strategy, the present research results in an extensive number of academic research propositions as well as relevant managerial implications for the business community.
THEODORAKIS Ioannis - OMNES Education |

Podcasts récents de cette institution

Focused on the Greek economic crisis, one of the toughest and the most prolonged ones on a global scale, the present research centers on both anthropocentric and business-centric factors that helped SMEs survive, thus, providing a valuable survival manual. Grounded in quantitative research the paper includes two studies. 250 SMEs were included in the first study while 189 of them that survived, participated in the second study.
THEODORAKIS Ioannis - OMNES Education |

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