FNEGE

Videos of this institution

03:46

Ad eroticism from a psychological distance perspective

Building on construal level theory and psychological distance (PD), this paper considers the impact of erotic ads; the factors of sex and moral attentiveness are also examined. Two experiments delve into different PD types, evoking variant construal levels (CLs) while promoting a different product across different levels of erotic intensity in the ad. Findings show that as the PD or CL decreases, reactions become more unfavorable, regardless of the ad’s level of erotic intensity. Also, reactions vary depending on sex and moral attentiveness; women and individuals with high moral attentiveness levels express stronger objections.

THEODORAKIS Ioannis - OMNES Education |

Research
Marketing, Sales and Communication

03:40

Market driving strategy’s firm-level and market-level outcomes

L’orientation-marché (OM) est une stratégie définissable par l'influence de la structure du marché et/ou du comportement des acteurs du marché dans une direction qui renforce l'avantage concurrentiel (AC) d’une entreprise. Cet article a pour objectif d'identifier : (1) les principaux résultats de l’OM au niveau de l'entreprise et du marché, (2) les mécanismes de médiation entre ces résultats, et (3) l'influence des capacités d'innovation radicale (IR) et incrémentale (II) des produits sur l’OM. Adoptant une méthode de recherche mixte fondée sur trois études, les résultats suggèrent que : (a) les résultats de la stratégie OM au niveau de l'entreprise portent sur la performance financière (PF) et la performance du client, la réputation de l'organisation (RO) et l'AC durable ; (b) la IR et II

THEODORAKIS Ioannis - OMNES Education |

Research
Marketing, Sales and Communication, Strategic Management

00:00

Understanding the issue of the education-job mismatch

In an attempt to explain the ‘education-job mismatch’, this study sets out to ascertain the “skill set” that is needed by modern-day graduates who are pursuing a career in an international environment. The emphasis is on identifying the particular skills that they will need, with specific reference to Cross-Cultural Management or ‘CCM skills’. Using a mixed methods approach (focus group discussions, interviews and interactive seminar); the findings expose the magnitude of the education–job mismatch. Specifically, there is a lack of transferable CCM skills, a mismatch between the provision of CCM skills development in higher education and the needs of recruiters, and a curriculum shortfall in terms of CCM skills. Based on the findings, a framework is developed for addressing the ‘education-job mismatch’.

LICHY Jessica - FNEGE |

Research
Information Systems, International Management, Marketing, Sales and Communication

00:00

Towards authentic, meaningful leadership

Interview with Vineet NAYAR in the framework of his lecture "Towards authentic, meaningful leadership" on 2018 november, 30. Vineet NAYAR is Founder Chairman of Sampark Foundation and former CEO of HCL Technologies and author of the highly acclaimed management bestseller “Employees First, Customers Second”. A management visionary and radical thinker, Vineet led the transformation of HCL Technologies into one of India’s fastest-growing global information technology services company, growing from $0.7 billion in 2005 to a $4.7 billion Global Technology Services Company with over 85,000 employees across 32 countries in 2013. This radical transformation led Fortune to recognize HCLT as “the world’s most modern management” while BusinessWeek named HCLT as “one of the world’s most influential companies”; which led its innovative management practices to be taught as a case study at both the Harvard Business School and London Business School.

NAYAR Vineet - FNEGE |