Less marketing for a better world !

Research
Marketing, Sales and Communication, Sustainable Development and CSR

86 vues

Marketing seems to be slow to fully recognize its role, place and responsibility in changes in climate, biodiversity and resources. This reluctance can be attributed, at least in part, to the implicit assumptions of sustainable marketing, which tend to minimize the scale of the paradigm shifts needed to remain hopeful of a habitable planet. Consequently, the dominant approaches to “sustainable marketing” find it difficult to question the fundamental principles and ideological foundations of the market system. This is why we are calling for radical changes in marketing research in order to envisage a truly sustainable future. We are therefore formulating a program based on five proposals with the aim of inviting profound transformations in the discipline.

Liens et ressources

Mots clés

Anthropocène, changement climatique, consommation, marché, Marketing critique, Marketing durable, Post-croissance, Post-Naturalisme, RSE

Auteur.e(s)

ARNOULD Eric
University professor
FNEGE

Institution(s)

Vidéos de la même institution

04:05

Algorithmic trading, what if it is just an illusion?

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JACOB-LEAL Sandrine - FNEGE |

Research
Corporate and Market Finance

02:36

Developing leaders’ competence with AI and Coaching

L’usage de l’intelligence artificielle dans les Ressources Humaines et la pratique du coaching entraîne l’émergence d’un nouveau phénomène : le développement des leaders grâce au coaching automatisé par l’intelligence artificielle. Une étude empirique exploratoire et qualitative sur plus de cent participants permet de comprendre que l’automatisation du questionnement ouvert utilisé dans le coaching favorise l’activation et le développement de capacités requises pour leaders et futurs leaders telles que l’esprit critique, l’empathie, la créativité et la proactivité. Cette étude apporte non seulement un cadre théorique et des variables pour de futures recherches mais elle apporte aussi des recommandations pratiques pour appréhender et organiser l’usage d’outils automatisés par l’IA.

MALAFRONTE Olivier - IAE Nice |

Research
Human Resources Management, Pedagogy of Management

02:16

BSIS, a decade of Impact

Today, the talk of the impact of business schools is everywhere, it has become a central issue for each and every school because stakeholders, and in particular accreditation bodies attach great importance to it. BSIS is a global approach to the impact of business schools, both from a quantitative and a qualitative perspective, through 7 distinct dimensions. The book "BSIS, a decade of impact", shows how business schools have implemented impact measurement. More information : www.fnege.org/programmes-dimpact

KALIKA Michel - iaelyon School of Management |

Trends
Higher Management Education

03:46

Ad eroticism from a psychological distance perspective

Building on construal level theory and psychological distance (PD), this paper considers the impact of erotic ads; the factors of sex and moral attentiveness are also examined. Two experiments delve into different PD types, evoking variant construal levels (CLs) while promoting a different product across different levels of erotic intensity in the ad. Findings show that as the PD or CL decreases, reactions become more unfavorable, regardless of the ad’s level of erotic intensity. Also, reactions vary depending on sex and moral attentiveness; women and individuals with high moral attentiveness levels express stronger objections.

THEODORAKIS Ioannis - OMNES Education |

Research
Marketing, Sales and Communication

Vidéos de la même thématique

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ZAMAN Mustafeed - EM Normandie |

Management Dictionary
Digital Transformation, Marketing, Sales and Communication

Less marketing for a better world !

ARNOULD Eric - FNEGE |

Research
Marketing, Sales and Communication, Sustainable Development and CSR

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SHUWAIKH Fatima - EMLV |

Research
Sustainable Development and CSR

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VAZQUEZ Erik Ernesto - EMLV |

Research
Digital Transformation, Innovation Management, Marketing, Sales and Communication

Marketing, Sales and Communication

Sustainable Development and CSR

Less marketing for a better world !

Auteur.e(s)

Institution(s)

Vidéos de la même institution

Vidéos de la même thématique

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