The Anthropocene refers to an era in which human activities are profoundly disrupting the planet’s natural balance, threatening life on Earth. In response to this reality, companies must urgently rethink their strategies by integrating biophysical and climate data. Yet many continue to overlook these sciences, relying instead on economic projections that are disconnected from ecological constraints. This disconnect further exacerbates planetary imbalances, and failing to account for Earth’s limits has now become a matter of strategic irresponsibility.