During the COVID-19 pandemic, comprehensive, accurate and timely digital contact tracing is a decisive measure for curbing viral transmission. Such a strategy integrates business innovation, government decision-making, citizen participation and community coordination with megadata analysis. This article explores how stakeholders in an open innovation ecosystem interact in the digital context to overcome the public health and socio-economic well-being challenges imposed by the pandemic. To improve the effectiveness of digital contact tracing, communities are deployed to moderate interactions between government, business and citizens.
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“Deep” Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.
ZAMAN Mustafeed - EM Normandie |
- Dico du Management
- Marketing, Vente et Communication