What is product value perceptions?

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Perceived product value describes consumers’ overall assessment of a product. It considers the extent to which a product meets the needs and expectations of a consumer. Product value perceptions can be understood as a trade-off between quality and price. However, more nuanced definitions consider the complex nature of perceived product value and refer to its dimensions, i.e., emotional (generated feelings), social (enhancement of social self-concept), quality/performance (quality and performance expectations) and price/value for money (product utility and product costs). Perceived product values explain consumer choices and behavior; thus, they help marketing professionals determine the best strategies for marketing and positioning their products.

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04:24
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LOMBARD Ewa - MONTPELLIER Business School |
05:27
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ROUATBI Wael - MONTPELLIER Business School |
05:18
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MUKERJEE Jinia - MONTPELLIER Business School |
05:12
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BENBYA Hind - MONTPELLIER Business School |

Medias of the same thematics

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KHELLADI Insaf - EMLV |
REZAEE VESSAL Saeedeh - EMLV |
Perceived product value describes consumers’ overall assessment of a product. It considers the extent to which a product meets the needs and expectations of a consumer. Product value perceptions can be understood as a trade-off between quality and price.
OSBURG Victoria-Sophie - MONTPELLIER Business School |
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THEODORAKIS Ioannis - OMNES Education |
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D'ANTONE Simona - KEDGE Business School |

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