What is product value perceptions?

Management Dictionary
Marketing, Sales and Communication

658 view(s)

Perceived product value describes consumers’ overall assessment of a product. It considers the extent to which a product meets the needs and expectations of a consumer. Product value perceptions can be understood as a trade-off between quality and price. However, more nuanced definitions consider the complex nature of perceived product value and refer to its dimensions, i.e., emotional (generated feelings), social (enhancement of social self-concept), quality/performance (quality and performance expectations) and price/value for money (product utility and product costs). Perceived product values explain consumer choices and behavior; thus, they help marketing professionals determine the best strategies for marketing and positioning their products.

Links and resources

Keywords

consumer perceptions, emotional, Price, prix, product, Produit, qualité, quality, social, valeur, value

Author(s)

OSBURG Victoria-Sophie
Associate Professor
MONTPELLIER Business School

Institution(s)

Medias of the same institution

04:24

Do Wealth Managers Understand Codes of Conduct and Their Ethical Dilemmas?

inscrites dans les codes de conduite des banques, et comment font-ils face aux dilemmes éthiques ? Pour répondre à ces questions, nous avons mené une enquête en ligne non incitative auprès d'employés de gestion de patrimoine de l'entité juridique suisse d'une grande banque multinationale. Nous avons utilisé des questions de jugement situationnel pour estimer la compréhension et le niveau d'adhésion attendu aux principes du CdC. Nous montrons que le fait de formuler les questions sous l'étiquette "sécurité financière" augmente la précision des réponses et que l'honnêteté des employés aide à orienter leur décisions vers l'intégrité dans les dilemmes éthiques. Ainsi, outre la validation d'une méthode permettant de tester le niveau de compréhension de le Code.

LOMBARD Ewa - MONTPELLIER Business School |

Research
Accounting and editing, Governance, Management Control

05:27

The role of multiple large shareholders in the choice of debt source

In this video, Wael Rouatbi presents his paper entitled "The role of multiple large shareholders in the choice of debt source", co-authored with Sabri Boubaker and Walid Saffar, and published in Financial Management in 2017. Using a large sample of French listed companies, this study shows that companies with multiple controlling shareholders tend to resort to bank debt financing.

ROUATBI Wael - MONTPELLIER Business School |

Research
Corporate and Market Finance

05:18

Is family support good for work family balance and subjective well-being of small business owners

Based on resource conservation theory (RCT), we examine the role of two types of family support - emotional and instrumental support - in the work-family balance and subjective well-being of small and medium-sized enterprise (SME) owners.

MUKERJEE Jinia - MONTPELLIER Business School |

Research
Entrepreneurship

05:12

Research Chair in Digital Business

The Chair in Digital Business, held by Prof Hind Benbya, uses state-of-the-art methodologies to study the implications and consequences of emerging technologies such as robotics, artificial intelligence, crowdsourcing platforms and other digital technologies on the future of the workplace. The research chair’s activities are conducted by experts in their fields in cooperation with industry leaders and, as such, they are of high practical and academic relevance.

BENBYA Hind - MONTPELLIER Business School |

Trends, Trends-en
Information Systems, Marketing, Sales and Communication, Strategic Management

Medias of the same thematics

Triple Bottom Line Performance in Post Covid B2B Marketing

CHAUDHURI Ranjan - EMLV |

Research
Covid Special Series, Marketing, Sales and Communication, Sustainable Development and CSR

Synergies of Institutional Theory and Dynamic Capability View in Firm Performance: Exploring Climate Change Adaptation and B2B Marketing Capabilities

Based on institutional theory and the dynamic capability view, this study delves into the relationship between a firm’s climate change adaptation (CCA) capability and its performance, with a focus on the mediating influence of business-to-business (B2B) marketing capability. The study poses two main research questions: RQ1: What role do institutional pressures play in fostering CCA capability among B2B firms in both developed and developing countries? RQ2: How does the CCA capability of B2B firms impact their performance? To validate the theoretical model developed, data is collected through surveys conducted in a developed country (Australia) and a developing country (South Africa). The study holds significance on two fronts: (a) being among the first to examine the influence of institutional pressures on CCA capability development, and (b) uncovering the mediating role of marketing capability in enhancing B2B firm performance through CCA capability. The study’s novel contribution lies in identifying pivotal elements for driving exceptional B2B firm performance amidst climate change, while employing institutional theory and the dynamic capability view to elucidate underlying mechanisms.

BAG Surajit - EMLV |

Research
Logistics and Supply Chain, Marketing, Sales and Communication, Strategic Management

The interplay of cause familiarity, cause-brand fit, and perceived betrayal in cause-brand alliances.

This cross-cultural study (individualistic vs. collectivistic culture) applies construal level theory, exploring the impact of cause familiarity on brand attitudes and how cause–brand fit mediates this link. The study also examines how perceived betrayal moderates the relationship between cause–brand fit and brand attitude. Data collection involved 455 participants from French and Turkish cultures via snowball sampling. Findings show cause familiarity significantly influences brand attitude, with attitude toward fit in a cause–brand alliance as a mediator. Perceived betrayal also moderates the cause–brand fit and brand attitude relationship, shedding light on the positive effects of aligning with a familiar cause on brand attitudes, emphasizing the crucial role of fit in such alliances.

KHELLADI Insaf - EMLV |

REZAEE VESSAL Saeedeh - EMLV |

Research
Marketing, Sales and Communication, Sustainable Development and CSR