What is product value perceptions?

Management Dictionary
Marketing, Sales and Communication

688 vues

Perceived product value describes consumers’ overall assessment of a product. It considers the extent to which a product meets the needs and expectations of a consumer. Product value perceptions can be understood as a trade-off between quality and price. However, more nuanced definitions consider the complex nature of perceived product value and refer to its dimensions, i.e., emotional (generated feelings), social (enhancement of social self-concept), quality/performance (quality and performance expectations) and price/value for money (product utility and product costs). Perceived product values explain consumer choices and behavior; thus, they help marketing professionals determine the best strategies for marketing and positioning their products.

Liens et ressources

Mots clés

consumer perceptions, emotional, Price, prix, product, Produit, qualité, quality, social, valeur, value

Auteur.e(s)

OSBURG Victoria-Sophie
Associate Professor
MONTPELLIER Business School

Institution(s)

Vidéos de la même institution

03:15

What is social finance?

Social financial institutions aim to finance social projects. Examples of such institutions include foundations, microfinance institutions, crowdfunding platforms, credit cooperatives, and social or ethical banks. Their operating methods are highly diverse: foundations make donations, while social banks provide loans. Social financial institutions make their investment and financing decisions based on social, environmental, and economic criteria.

COZARENCO Anastasia - MONTPELLIER Business School |

Management Dictionary
Corporate and Market Finance, Entrepreneurship, Management of Social and Solidarity Organizations

03:18

What is CSR (Corporate Social Responsibility)?

Description of the concept of CSR Corporate Social Responsibility (CSR) emerged from reflections aimed at questioning the role and mission of companies in society, as well as the responsibilities they bear. This concept appeared during the Second Industrial Revolution in the United States, as a way to examine the practices of large corporations concentrating capital, tools, and human resources.

MARAIS Magalie - MONTPELLIER Business School |

Management Dictionary
Management of Social and Solidarity Organizations, Strategic Management, Sustainable Development and CSR

03:48

What is sustainable finance?

To understand the term “Sustainable Finance,” we need to look at the two words that make it up. The word “finance” refers to any activity related to money, which serves as a medium of exchange and a store of value. These activities can include financing and investing across different fields such as corporate finance, market finance, public finance, and personal finance. As for the word “sustainable,” it simply means something that lasts over time. Therefore, the term “Sustainable Finance” refers to financial activities that aim to promote sustainability across the four areas of finance. This sustainability can be social and/or environmental.

HOANG HILLARD Thi Hong Van - MONTPELLIER Business School |

Management Dictionary
Corporate and Market Finance

04:24

Do Wealth Managers Understand Codes of Conduct and Their Ethical Dilemmas?

inscrites dans les codes de conduite des banques, et comment font-ils face aux dilemmes éthiques ? Pour répondre à ces questions, nous avons mené une enquête en ligne non incitative auprès d'employés de gestion de patrimoine de l'entité juridique suisse d'une grande banque multinationale. Nous avons utilisé des questions de jugement situationnel pour estimer la compréhension et le niveau d'adhésion attendu aux principes du CdC. Nous montrons que le fait de formuler les questions sous l'étiquette "sécurité financière" augmente la précision des réponses et que l'honnêteté des employés aide à orienter leur décisions vers l'intégrité dans les dilemmes éthiques. Ainsi, outre la validation d'une méthode permettant de tester le niveau de compréhension de le Code.

LOMBARD Ewa - MONTPELLIER Business School |

Research
Accounting and editing, Governance, Management Control

Vidéos de la même thématique

How Social Robots Mitigate Emotional and Social Loneliness

Loneliness is a widespread concern among older adults, profoundly affecting their well-being. Social robots—designed to engage in social interactions and form emotional connections—are increasingly perceived as social actors in human-robot relationships and offer promising potential to alleviate loneliness. This study examines how older adults interact with social robots to address different forms of loneliness and enhance their subjective well-being. Across a pilot correlational study and two experiments, the results reveal two distinct mechanisms through which social robots improve well-being: attachment for individuals experiencing emotional loneliness and social integration for those facing social loneliness. This research contributes to the literature on loneliness, transformative consumer research, and human–robot interaction.

Research
Marketing, Sales and Communication

Activity Engagement Purchases and Happiness

This research develops a new conceptual framework based on use intention for classifying purchases. Accordingly, it moves past the dominant material vs. experiential dichotomy as well as adding a third purchase type: activity engagement purchases, which are defined as purchases that support sustained consumer activities overtime. This new typology is empirically examined to understand how different purchase types contribute to consumer happiness. Activity engagement purchases emerge as a conceptually and empirically distinct type of purchase that consumers can readily classify and recall. Activity engagement purchases also generate greater happiness than material or experiential ones – which is found to be driven by their ability to fulfill consumers’ competency needs and facilitate value expression.

HAWKINS Matthew - Burgundy School of Business |

Research
Marketing, Sales and Communication

Managing the client portfolio for long-term survival

Our goal was to understand the effectiveness of a company in attracting its customer targets. To do this, we have developed a model that links a company’s marketing activities to the mix of customers who buy from the company. Most marketing models simply ask how a company’s marketing activities influence the number of customers who buy the brand. We wondered how a company’s marketing activities influence the types of customers who buy the brand.

SINHA Shameek - EMLV |

Research
Marketing, Sales and Communication

What are Targeting Algorithms?

Not-for-profit organizations have long faced the challenge of balancing budgets when they simultaneously seek to retain and recruit new donors. In principle, existing donors can be targeted based on their previous donation data. However, for new donors, this data is not available or may be difficult to obtain from secondary sources. What should non-profit organizations do? We suggest 2 alternatives.