What is “hyper-performance” ?

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It is a state of performance when all the useless human thinking is minimized or removed completely. Such as poor judgements, distractive thoughts, subjective biases, bad decisions, and alike. For example, employees can be reluctant to accept artificial intelligence. It means there is something in their minds that stop them. That something is the root cause. To find it, a tool called the Circles helps managers to do a quick and easy investigation. When applied, every employee will fall into one of the three circles: green, yellow, or red. The highest risk is in the yellow circle. Because these people express their support, while are not acting accordingly. To achieve hyper-performance, their problem attitude should be found and removed.

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03:16
“Deep” Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.
ZAMAN Mustafeed - EM Normandie |
02:19
Fintech, a contraction of "finance" and "technology," refers to companies that use technology to offer innovative financial services that are often more accessible or less expensive than traditional banks. Decentralized finance (DeFi) is a suite of financial services that are not controlled by a central authority. It uses blockchain technology to create financial applications that operate without intermediaries such as banks, financial institutions, or governments.
SALLOUM Charbel - EM Normandie |
02:59
Femvertising is a term for advertising that utilizes pro-female talent, messaging, and imagery to empower and uplift women and girls. It is a successful approach for brands to create a positive emotional connection with their consumers through a sense of pride and inspiration that drives deeper engagement and brand loyalty. When brands use pro-female messages for profit without a genuine commitment to gender equality and body inclusivity, femvertising risks being perceived as a form of opportunism. This lack of authenticity in advertising can lead to femwashing.
BAYARASSOU Oula - EM Normandie |
04:11
Brand Hate encompasses a variety of negative emotions towards a brand, such as anger, disgust, contempt, and disappointment. It is often rooted in ideological incompatibility, which refers to a conflict between a brand's values and those of the consumer, as well as negative experiences and corporate misconduct. In addition, symbolic or image incongruence can contribute to brand hate, particularly when there's a mismatch between the typical image of a brand and the consumer's self-image. In response to these feelings of brand hate, consumers typically adopt one of two coping strategies: avoidance, similar to a flight response, or revenge, similar to a fight response.
BAYARASSOU Oula - EM Normandie |

Medias of the same thematics

When time is of the essence and teams face unexpected contextual changes, they must adapt quickly, sometimes even in real time, that is, they may have to improvise. This paper adopts an inductive approach to explore how teams decide to engage in improvised adaptation, and what happens during those processes for improvisation to be successful. The study analyzes improvisation from the perspective of paradox theory and identifies six paradoxical tensions driven by these contexts: deployment, development, temporal, procedural, structural, and behavioral tensions. We propose a dynamic equilibrium model of team improvised adaptation that leads to team plasticity.
ABRANTES Antonio - TBS Education |
Drawing on the Foucauldian technologies of the self, this study explores how individuals re-envision practices of wellbeing outside of traditional organizational contexts during extreme events. Based on a thematic analysis of 7,234 comments posted on the Yoga with Adriene YouTube channel in 2020, this study unpacks a technologically mediated practice of self-care, which we conceptualize as somametamnemata. Our findings illustrate three entangled aspects of somametamnemata relating to yoga, a form of bodywork: Caring about self through practicing yoga online; caring about self and others through sharing about yoga in written comments; and caring about self and others through responding to shared verbalizations of yoga. By situating the potentiality of individual wellbeing within ill-being, we shift debates and discussions of “corporate wellness” beyond organizational boundaries.
NAVAZHYLAVA Kseniya - EMLV |
The aim of this study is to provide investors, policymakers and others with information on how greenhouse gas (GHG) emissions and green innovation affect corporate financial performance. Although reporting by corporate venture capital (CVC) firms on GHG emissions as well as their green innovation has increased significantly, especially in the last two decades, little is known about how these two factors affect financial performance.
SHUWAIKH Fatima - EMLV |
Shame is an emotional experience that occurs when you fail to meet the expectations of others and end up with a negative image of yourself that makes you perceive yourself to be inferior or weak to others. Shame does not only happen when we do something in front of others, but it can also happen when someone in our group does something that makes us look bad. Shame can arise for individual or collective actions.
GONZÁLEZ-GÓMEZ Hélena - NEOMA Business School |

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