Professionals tend to strongly resist breaking from their professions’ core cultural tenets and it is unclear how some may voluntarily break from deeply ingrained views. Through our study of French anesthesiologists who practice hypnosis, we aim to better understand this little-explored phenomenon. Adopting hypnosis, a technique that many anesthesiologists consider subjective, contradicted a core tenet of their profession: the need to only use techniques validated by rigorous scientific-based research. Drawing on interviews and observations, we analyze how these anesthesiologists were able to change their views and reinvent their work. We find that turning inward to oneself (focusing on their own direct experiences of clients) and turning outward to clients (relying on relations with clients) played critical roles in anesthesiologists’ ability to shift their views and adopt hypnosis. Through this process, these anesthesiologists embarked on a voluntary internal transformation, or reboot, whereby they profoundly reassessed their work, onboarded people in adjacent professions to accept their own reinvention, and countered isolation from their peers.

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The video examines how businesses are affected when a populist leader comes to power.
It highlights the political and economic uncertainties companies may face.
The discussion focuses on how firms can adapt their strategies and governance.
It emphasizes the importance of understanding the broader political and social context.
The video reflects on the role and responsibilities of businesses in a populist environment.
CORINA Margherita - |
CARBALLO Alfonso - NEOMA Business School |
- Research
- Governance, International Management, Strategic Management