Frustration is a very common negative emotional experience at work in a client environment that can occur in a variety of circumstances, usually present when our goals are blocked, and there is some degree of uncertainty about the causes of the problem, that we think this is unfair, that we can’t control it. What happens once you feel frustrated is that you can either “drop out” or persevere, and what you do in terms of actions to take may depend on personal and environmental factors.

- 00:03:47
Antony, together with his colleagues from NEOMA, presents research conducted with the University of Bristol on how international companies choose countries for sourcing. The concept of "country risk," once focused on economic conditions and political stability, now includes three major sociopolitical factors: populism, which creates regulatory uncertainty; state fragility, which affects suppliers’ ability to deliver; and checks and balances, which can limit but not always prevent political drift.
The study, covering 1,300 U.S. companies and their suppliers in 90 countries, shows that these factors directly influence sourcing decisions. Examples like Samsung and H&M illustrate this shift toward countries perceived as more stable. In conclusion, companies must strengthen their geopolitical monitoring to anticipate risks and secure their supply chains.
PAULRAJ Antony - NEOMA Business School |
- Research
- Logistics and Supply Chain