NEOMA Business School

NEOMA Business School has the ambition to be an innovative challenger to the world's leading business schools.

Driven by its strategic plan, NEOMA Business School is building the school of tomorrow and rethinking its approach to international development, teaching, the use of digital technology and campus design.

The school offers an extensive portfolio of programmes across its campuses in Reims, Rouen and Paris, from Bachelor’s and Master’s in Management to Executive Education, for over 9,500 students.

The faculty includes more than 185 permanent professors and research-professors, 72% of whom have an international profile. NEOMA Business School has more than 65,700 graduates based in 127 countries.

Presided over by Michel-Edouard Leclerc, the School has been granted the status of Consular Higher Education Institution (EESC).The Dean is Delphine Manceau.

Vidéos récentes de cette institution

04:02

Rebooting One’s Professional Work : The Case of French Anesthesiologists Using Hypnosis

15ème Prix académique de la recherche en management – Prix Syntec Conseil 2024 Professionals tend to strongly resist breaking from their professions’ core cultural tenets and it is unclear how some may voluntarily break from deeply ingrained views. Through our study of French anesthesiologists who practice hypnosis, we aim to better understand this little-explored phenomenon. Adopting hypnosis, a technique that many anesthesiologists consider subjective, contradicted a core tenet of their profession: the need to only use techniques validated by rigorous scientific-based research. Drawing on interviews and observations, we analyze how these anesthesiologists were able to change their views and reinvent their work. We find that turning inward to oneself (focusing on their own direct experiences of clients) and turning outward to clients (relying on relations with clients) played critical roles in anesthesiologists’ ability to shift their views and adopt hypnosis. Through this process, these anesthesiologists embarked on a voluntary internal transformation, or reboot, whereby they profoundly reassessed their work, onboarded people in adjacent professions to accept their own reinvention, and countered isolation from their peers.

BOURMAULT Nishani - NEOMA Business School |

Research
Health Sector Management, Organizational Theory

03:36

The paradoxical faces of Coffee: Idealism and pragmatism in tension

Our study explores historical paradoxes in the coffee industry, focusing on the persistent tension between pragmatism and idealism. Paradoxes are defined as persistent conflicts between opposing yet complementary forces. For example, organizations must balance stability with the need for change. We analyzed the coffee industry in the United States over a century, from the 1910s to the 2020s, using archives from Harvard Business School's Baker Library and other specialized sources. Our research highlights the paradox between pragmatic concerns (such as coffee supply during wartime) and ideological values (like sustainability concerns in the early 2000s). This tension, influenced by historical contexts, is ever-present. For managers, it is crucial to adapt strategies to cultural trends while balancing practical and idealistic goals. Understanding this dynamic helps navigate the complex landscape of the coffee industry, and this lesson is applicable to other sectors as well.

LE Patrick - NEOMA Business School |

Research
Strategic Management, Sustainable Development and CSR

03:26

What is shame?

La honte est une expérience émotionnelle qui survient lorsque vous ne répondez pas aux attentes des autres et que vous vous retrouvez avec une image négative de vous-même qui vous fait percevoir que vous paraissez inférieur ou faible aux yeux des autres. La honte ne survient pas uniquement lorsque nous faisons une action devant les autres, mais elle peut également survenir lorsqu'une personne de notre groupe agit d’une façon qui donne une mauvaise image de nous-même. La honte peut survenir pour des actions individuelles ou collectives.

GONZÁLEZ-GÓMEZ Hélena - NEOMA Business School |

Management Dictionary
Human Resources Management

02:33

What is impostor phenemenon?

Le syndrome de l'imposteur est un phénomène bien étudié par les psychologues. Il est prédominant chez les personnes aux compétences exceptionnelles, et également très courant chez les femmes. Cela peut survenir pour diverses raisons mais deux facteurs semblent très importants : la dynamique familiale et la pression pour performer au travail. Le syndrome de l'imposteur peut avoir des conséquences importantes non seulement pour la personne qui en souffre, mais aussi pour ceux qui l'entourent. Lorsque la personne souffrant du syndrome de l'imposteur se trouve dans un environnement favorable, elle peut surmonter plus facilement ses sentiments et donner le meilleur d’elle-même.

GONZÁLEZ-GÓMEZ Hélena - NEOMA Business School |

Management Dictionary
Human Resources Management

Podcasts récents de cette institution

Rebooting One’s Professional Work : The Case of French Anesthesiologists Using Hypnosis

Professionals tend to strongly resist breaking from their professions’ core cultural tenets and it is unclear how some may voluntarily break from deeply ingrained views. Through our study of French anesthesiologists who practice hypnosis, we aim to better understand this little-explored phenomenon. Adopting hypnosis, a technique that many anesthesiologists consider subjective, contradicted a core tenet of their profession: the need to only use techniques validated by rigorous scientific-based research. Drawing on interviews and observations, we analyze how these anesthesiologists were able to change their views and reinvent their work. We find that turning inward to oneself (focusing on their own direct experiences of clients) and turning outward to clients (relying on relations with clients) played critical roles in anesthesiologists’ ability to shift their views and adopt hypnosis. Through this process, these anesthesiologists embarked on a voluntary internal transformation, or reboot, whereby they profoundly reassessed their work, onboarded people in adjacent professions to accept their own reinvention, and countered isolation from their peers.

BOURMAULT Nishani - NEOMA Business School |

Research
Health Sector Management, Organizational Theory

The paradoxical faces of Coffee: Idealism and pragmatism in tension

LE Patrick - NEOMA Business School |

Research
Strategic Management, Sustainable Development and CSR

What is “shame”?

Shame is an emotional experience that occurs when you fail to meet the expectations of others and end up with a negative image of yourself that makes you perceive yourself to be inferior or weak to others. Shame does not only happen when we do something in front of others, but it can also happen when someone in our group does something that makes us look bad. Shame can arise for individual or collective actions.

GONZÁLEZ-GÓMEZ Hélena - NEOMA Business School |

Management Dictionary
Human Resources Management

What is “imposter syndrome”?

Impostor syndrome is a phenomenon well studied by psychologists. It is predominant among people with exceptional skills, and also very common among women. This can happen for a variety of reasons, but two factors seem very important: family dynamics and pressure to perform at work. Impostor’s syndrome can have significant consequences not only for the person suffering from it, but also for those around them.

GONZÁLEZ-GÓMEZ Hélena - NEOMA Business School |