Based on the results of a conceptual study published in the journal ‘Business Strategy and the Environment’, this video considers the potential of the concept of syncretism to understand how companies are progressing towards more sustainable management practices. Syncretism has mainly been treated in the literature as a process of religious synthesis or cultural change. It involves the production of new or modified religions/cultures as a result of contact between distinct ‘ideologies’. Exploring the analogies between religious/cultural syncretism and the challenge of corporate sustainability suggests that a syncretism-based perspective may prove more practical and useful than conventional approaches combining corporate performance with sustainable development – the latter of which have rarely challenged the dominant ‘win-win’ logic.
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“Deep” Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.
ZAMAN Mustafeed - EM Normandie |
- Dico du Management
- Marketing, Vente et Communication