Film industry experts are constantly debating whether the industry’s huge investments in movie stars are profitable. In order to make empirical generalizations, the authors (1) provide a meta-analysis of the relationship between the power of stars and the success of films and (2) analyze a complete dataset of this industry with n=1,545 films. Based on these two studies, four empirical generalizations emerge. First, when we ignore the effects of star selection, the impact of star power on box office revenues is strongly biased upwards. Second, the artistic star power (cf. commercial) is associated with significantly lower box office revenues. Third, on average, films with a commercial star (cf. without a commercial star) generate US$12.46 million in additional box office revenues. In contrast, artistic stardom does not result in a statistically significant increase in revenues. Fourth, commercially successful (artistic) stars have a statistically significant « multiplier effect » of 1.127 (1.083) on other characteristics that influence a film’s revenue.
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Cette étude analyse 2 986 entreprises d’Amérique latine (2009–2017, base LAIS) pour comprendre comment les collaborations universités–entreprises influencent le lien entre dépenses d’innovation et résultats d’innovation. Les résultats montrent (1) une relation positive entre dépenses et résultats, et (2) un effet modérateur significatif de la collaboration universitaire : à budget équivalent, les entreprises partenaires des universités obtiennent davantage d’innovations. La qualité des partenariats compte autant que leur existence. Implications : structurer la coopération (objectifs, IP), investir dans le capital humain, et mobiliser les ressources académiques comme amplificateurs de capacité.
- Recherche
- Management de l'Innovation
