In this episode of our ESCP Edge series, Professor Rand Gerges-Yammine, an entrepreneurship specialist at ESCP Business School, shares her insights on design thinking and its impact in creating user-centric startups. 💡 Discover how design thinking enables entrepreneurs to : ✅ Understand users’ real needs ✅ Innovate from the ground up ✅ Build high-impact solutions ✅ Validate ideas quickly through experimentation 📌 Must-have content for project leaders, entrepreneurship students, or anyone interested in innovation, user experience (UX) and agile methods.