This research explores Corporate Environmental Responsibility (CER) in emerging economies, focusing on Peru and Chile. Climate change is reshaping businesses, but these economies face unique challenges. The study used fuzzy-set qualitative comparative analysis to examine 500+ companies and their motivation to invest in CER. In Peru, small firms adopt CER as a survival strategy, especially in informal sectors. In Chile, large firms adopt CER as a legitimacy strategy to build trust. Digital transformation’s impact varies: it’s limited in Peru by informality but pivotal in Chile, enabling efficiency and cost savings. Policymakers must address barriers like informality and promote digital transformation through clear regulations. The study highlights CER’s global relevance, especially in emerging economies.

02:35
Emerging technologies offer endless opportunities for businesses and consumers. However, they also pose challenges in terms of adoption and use. It is essential to find a balance between technological innovation and human interaction. Businesses also need to deal with the misuse of these technologies (e.g., misleading advertising) and ensure ethical use.
ZAMAN Mustafeed - EM Normandie |
- Dico du Management
- Marketing, Vente et Communication, Transformation Digitale