Peut-être avez-vous déjà entendu parler des trois piliers du développement durable qui intègrent: l’économique, le social et l’environnemental. Cette vision a été promue depuis les années 90 par le Conseil mondial des affaires pour le développement durable. Ces trois axes sont supposés être d’égale importance, mais, dans les faits, le volet économique prenait généralement le dessus.

03:52
Perceived product value describes consumers' overall assessment of a product. It takes into account the extent to which a product meets a consumer's needs and expectations. It takes into account the extent to which a product meets a consumer's needs and expectations. The perceived value of a product can be seen as a trade-off between quality and price. However, more nuanced definitions take into account the complex nature of perceived product value, and refer to its dimensions: emotional (feelings generated), social (improved social self-image), quality/performance (quality and performance expectations) and price/value for money (product utility and cost).
OSBURG Victoria-Sophie - MONTPELLIER Business School |
- Dico du Management
- Marketing, Vente et Communication