Global brands and retail sellers expect their suppliers to comply with stipulated manufacturing codes of conduct or minimum standards guaranteeing safe working environments and reducing exploitative working conditions. On the other side of the spectrum, it puts pressure on brand procurement managers to ensure ethical sourcing by balancing the needs of stakeholders. Suppliers in emerging economies face difficulties in meeting business objectives, one of the main reasons for non-compliance, and there are many other factors that compel them not to comply.
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“Deep” Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.
ZAMAN Mustafeed - EM Normandie |
- Dico du Management
- Marketing, Vente et Communication