Marketing, Sales and Communication

Épisodes du podcast

Frustration is a very common negative emotional experience at work in a client environment that can occur in a variety of circumstances, usually present when our goals are blocked, and there is some degree of uncertainty about the causes of the problem, that we think this is unfair, that we can’t control it. What happens once you feel frustrated is that you can either “drop out” or persevere, and what you do in terms of actions to take may depend on personal and environmental factors.
GONZÁLEZ-GÓMEZ Hélena - NEOMA Business School |
Perceived product value describes consumers’ overall assessment of a product. It considers the extent to which a product meets the needs and expectations of a consumer. Product value perceptions can be understood as a trade-off between quality and price.
OSBURG Victoria-Sophie - MONTPELLIER Business School |
Concerned market innovations acknowledge that businesses can no longer be driven by profitability alone and have to integrate non-economic values and collective concerns. Studying the evolution of such an innovation – a mobile phone recovery and recycling scheme – we find that social concerns enter the market and are integrated into its functioning through representational, exchange and normative practices.
D'ANTONE Simona - KEDGE Business School |