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Marketing, Sales and Communication

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  • 00:03:52

What is product value perceptions?

Perceived product value describes consumers’ overall assessment of a product. It considers the extent to which a product meets the needs and expectations of a consumer. Product value perceptions can be understood as a trade-off between quality and price.
OSBURG Victoria-Sophie - MONTPELLIER Business School |
  • Management Dictionary
  • Marketing, Sales and Communication
  • 00:03:55

When values and profits collide: the case of concerned market innovation

Concerned market innovations acknowledge that businesses can no longer be driven by profitability alone and have to integrate non-economic values and collective concerns. Studying the evolution of such an innovation – a mobile phone recovery and recycling scheme – we find that social concerns enter the market and are integrated into its functioning through representational, exchange and normative practices.
D'ANTONE Simona - KEDGE |
  • Research
  • Marketing, Sales and Communication