Archives des Marketing, Sales and Communication

We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis.

Focused on the Greek economic crisis, one of the toughest and the most prolonged ones on a global scale, the present research centers on both anthropocentric and business-centric factors that helped SMEs survive, thus, providing a valuable survival manual. Grounded in quantitative research the paper includes two studies. 250 SMEs were included in the first study while 189 of them that survived, participated in the second study.

THEODORAKIS Ioannis - OMNES Education |

Research
Entrepreneurship, Marketing, Sales and Communication, Strategic Management

When values and profits collide: the case of concerned market innovation

Concerned market innovations acknowledge that businesses can no longer be driven by profitability alone and have to integrate non-economic values and collective concerns. Studying the evolution of such an innovation – a mobile phone recovery and recycling scheme – we find that social concerns enter the market and are integrated into its functioning through representational, exchange and normative practices.

D'ANTONE Simona - KEDGE |

Research
Marketing, Sales and Communication

Marketing, Sales and Communication

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We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis.

When values and profits collide: the case of concerned market innovation