In an attempt to explain the ‘education-job mismatch’, this study sets out to ascertain the “skill set” that is needed by modern-day graduates who are pursuing a career in an international environment. The emphasis is on identifying the particular skills that they will need, with specific reference to Cross-Cultural Management or ‘CCM skills’. Using a mixed methods approach (focus group discussions, interviews and interactive seminar); the findings expose the magnitude of the education–job mismatch. Specifically, there is a lack of transferable CCM skills, a mismatch between the provision of CCM skills development in higher education and the needs of recruiters, and a curriculum shortfall in terms of CCM skills. Based on the findings, a framework is developed for addressing the ‘education-job mismatch’.
07:26
Marketing seems to be slow to fully recognize its role, place and responsibility in changes in climate, biodiversity and resources. This reluctance can be attributed, at least in part, to the implicit assumptions of sustainable marketing, which tend to minimize the scale of the paradigm shifts needed to remain hopeful of a habitable planet. Consequently, the dominant approaches to “sustainable marketing” find it difficult to question the fundamental principles and ideological foundations of the market system. This is why we are calling for radical changes in marketing research in order to envisage a truly sustainable future. We are therefore formulating a program based on five proposals with the aim of inviting profound transformations in the discipline.
- Research
- Marketing, Sales and Communication, Sustainable Development and CSR