In this paper we discuss how sanctions disrupt the institutional framework for international business (IB) and how firms respond to sanctions. We also propose a new research agenda that would help firms and governments to shape their geopolitical strategies.
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Online shopping satisfaction hinges on two major factors: “fairness and security.” Customers want fair pricing, transparent processes, and respectful treatment—what researchers call distributive, procedural, and interactional “justice.” When customers feel valued and protected, they’re more satisfied and less likely to complain.
UL-AIN Noor - EMLV |
- Research
- Digital Transformation, Logistics and Supply Chain, Marketing, Sales and Communication